Rooted in the historic Khari Baoli market of Old Delhi, Khari Baoli Wale blends legacy trade intelligence with modern D2C execution. After scaling rapidly across NCR, operations were paused in 2024 to rebuild technology and systems for pan-India expansion.
Direct sourcing, high-scale operational experience, strict quality control, DOT.NET CRM-driven technology backbone, and fair pricing.
Rooted in Khari Baoli since the 1920s, we bring generations of industry experience to today’s consumers. Our direct-to-consumer brand launched in 2021, expanded across NCR from 2022–24, strengthened in 2024, and is now preparing for a pan-India metro launch in Q2 2026.
To deliver market-fresh quality at national scale while preserving trust, authenticity, and efficiency.